Calgary BMW, Calgary, Alberta, Canada, started using Xtime hosted service CRM (customer relationship management) systems to improve fixed operations about three years ago. Its installation immediately resolved serious costly confusion.
We now have a much better picture of what is going on in the shop on any given day
On the other hand, Kosior said, “Xtime is very easy to learn. A new user is comfortable booking appointments within a few hours.”
This table provides a snapshot of a recent month’s performance using Xtime at Calgary BMW:
Online Scheduling Show Rate |
92.7% |
Online Scheduling RO Performance |
Total RO value: $50,984 Number of ROs: 48 Average RO value: $1,062 |
In-Dealership Scheduling Show Rate |
86.2% |
Total RO Performance |
Total RO value: $691,861 Number of ROs: 869 Average RO value: $ 796 |
Xtime performance metrics show that increasing numbers of customers are booking service appointments using the dealership’s online scheduling tool. “We aren’t advertising this feature,” Kosior said, “so the growth is word-of-mouth.”